Michael Jordan might be retired, but he’s still the most powerful force in the basketball marketing world. He has proved that in the shoe business and now he’ll get his chance on a video game cover.
Last week Espn rumored that they might make Jordan the cover but today CNBC confirmed that.
“We’ve made a lot of progress over the past 10 years, but we know we have the best NBA video game ever made here,” Argent said. “So we thought to ourselves how can we embody that and there was only one person on that list who we wanted to have and that was Michael Jordan. Actually getting this done is the most ridiculous win of all-time.”
Michale Jordan said something about being one the cover.
“It’s an honor to be featured on the cover of NBA 2K11,” Jordan said, in a statement. “I have no doubt that NBA 2K11 will be a big hit with gamers and basketball fans alike. I’m looking forward to getting back out on the court, virtually.”
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