EA Creating Arcade Madden Title Like NHL 3 on 3

EA's 3-on-3 NHL Arcade, a smaller and more focused downloadable hockey title, seems to have been a successful experiment for the publisher. In a recent investor call, EA's Peter Moore confirmed that a similar title, this time with the Madden franchise as basis, is currently in development. Though little other information was divulged, we're told to expect title sometime "this holiday."